Question Bank

What does SEO stand for?

Which metric measures the percentage of visitors who leave after viewing only one page?

What is the primary purpose of A/B testing in digital marketing?

A company wants to target users who visited their website but didn't purchase. Which strategy should they use?

Which combination of metrics best indicates a successful content marketing strategy?

What is a "call to action" (CTA) in digital marketing?

What distinguishes "owned media" from "earned media"?

A startup has $5,000/month for digital marketing. Which channel allocation would likely yield the best ROI for lead generation?

PPC stands for "Pay Per Click" and means advertisers pay each time a user clicks their ad.

Email marketing has a lower average ROI than social media marketing.

Google uses over 200 ranking factors in its search algorithm.

In Google Analytics, a "session" and a "page view" are the same thing.

A high click-through rate (CTR) on a paid ad always indicates a successful campaign.

Name the four Ps of the traditional marketing mix.

What is the formula for calculating Return on Ad Spend (ROAS)?

Define "customer lifetime value" (CLV) in one or two sentences.

What does CPA stand for in digital advertising?

Explain what "attribution modeling" means and why it matters for marketers.

What should Sarah do to address the declining organic traffic?

Which email strategy would you recommend and why?

Outline a comprehensive digital marketing launch strategy for FreshBite.

Based on the data, what is the most likely problem and how should it be fixed?

Compare and contrast SEO and PPC as customer acquisition strategies. Discuss the strengths, weaknesses, and ideal use cases for each. When would you recommend using one over the other, and when should both be used together? Support your argument with specific examples.

Design a 90-day digital marketing plan for a local bakery that wants to expand into online ordering and delivery. Include channel strategy, content calendar highlights, budget allocation, and KPIs for measuring success.

Analyze how the rise of AI tools (like ChatGPT, AI-generated content, and AI-powered ad platforms) is changing the digital marketing landscape. What opportunities and risks does this present for marketers?

Match each digital marketing channel with its primary characteristic.

Match each marketing metric with what it measures.

Match each business goal with the most appropriate marketing tactic.

Match each Google Analytics metric with its correct definition.

Match each social media platform with its primary content format.