Assessment Analytics

Digital Marketing Fundamentals · 247 submissions

73%

Pass Rate

76.3%

Avg Score

0.847

Cronbach's α

247

Total Submissions

Question Difficulty Index

Higher = easier (proportion of correct answers)

Q1

85%

Q2

72%

Q3

68%

Q4

55%

Q5

38%

Q6

82%

Q7

61%

Q8

29%

Q9

91%

Q10

45%

Q11

58%

Q12

63%

Q13

35%

Q14

71%

Q15

42%

Hard (<30%)

Medium

Good

Easy (>80%)

Discrimination Index

Higher = better at distinguishing strong vs weak students

Q1

0.32

Q2

0.45

Q3

0.51

Q4

0.62

Q5

0.71

Q6

0.28

Q7

0.55

Q8

0.73

Q9

0.19

Q10

0.48

Q11

0.53

Q12

0.41

Q13

0.67

Q14

0.38

Q15

0.56

Poor (<0.2)

Fair

Good

Excellent (≥0.4)

Pass Rate

73%passed

180

Passed

67

Failed

Bloom's Level Distribution

Remember8 questions · 88% avg

Understand6 questions · 76% avg

Apply5 questions · 71% avg

Analyze5 questions · 62% avg

Evaluate4 questions · 54% avg

Create2 questions · 48% avg

Reliability Statistics

Cronbach's Alpha0.847

SEM3.2

Item Count30

Mean Score76.3%

Std Deviation12.8

Median Score78%

Skewness-0.42

Kurtosis0.18

Good Internal Consistency (α > 0.8)

Most Common Wrong Answers

Questions where students struggle most

Question	Most Common Wrong Answer	Count	% Wrong
Q8: Budget Allocation	100% on brand awareness display ads	42	58%
Q13: High CTR	True (CTR always = success)	38	52%
Q5: Content Metrics	High impressions + high bounce rate	35	48%
Q10: Email vs Social ROI	True (email has lower ROI)	31	43%
Q15: ROAS Formula	Profit / Revenue	28	39%
Q4: Retargeting	Influencer marketing	25	34%
Q22: Landing Page	Change ad targeting only	22	30%
Q7: Media Types	No meaningful difference	18	25%

Score Distribution

2

0-10%

3

10-20%

5

20-30%

8

30-40%

14

40-50%

22

50-60%

38

60-70%

65

70-80%

58

80-90%

32

90-100%